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Platform, API, and MCP

Developer surfaces, base URLs, and MCP setup.

Platform, API, and MCP

Bring lead activity, posts, magnets, and workflows into the tools your team already uses.

Surfaces

  • Surface: Marketing platform page · URL: https://turnward.com/platform

  • Surface: Public API docs · URL: https://turnward.com/docs

  • Surface: OpenAPI reference · URL: https://turnward.com/docs/reference

  • Surface: MCP docs · URL: https://turnward.com/docs/mcp

  • Surface: API base · URL: https://app.turnward.com/api/v1

  • Surface: MCP server · URL: https://app.turnward.com/api/mcp

API (high level)

  • Available to accounts with active billing

  • Keys from Dashboard → Settings → Developer

  • Bearer tokens; keep server-side (lp_live_ / lp_test_ prefixes)

  • Capabilities include posts (draft/schedule/publish mutations where eligible), lead magnets, media uploads, analytics, leads, activity, agency client routes, and workspace social actions

  • Do not invent endpoints. Do not use https://api.leadpanther.ai/v1 as the Turnward base URL.

MCP

Connect Turnward to Claude and other assistants via Model Context Protocol.

  • Auth: OAuth 2.1 with PKCE (no API keys in the MCP client)

  • Access: paying subscribers with an active plan

  • Tools are read-only (leads, stats, lists, campaigns, activity)

  • Claude.ai: Settings → Connectors → Add custom connector → name Turnward → URL https://app.turnward.com/api/mcp

Example tools

ping, get_account_info, get_dashboard_stats, query_leads, get_lead_detail, get_qualified_leads, list_lists, get_list_leads, get_activity_feed, list_campaigns, get_campaign_detail

Demo for API interest

https://turnward.com/demo?interest=api

Support

[email protected] (include request_id from API errors when relevant)

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